20 Must-Try Indian Food Brands For Newcomers In The United States

Indian cuisine has gained substantial popularity among newcomers in the United States, with its diverse flavors, rich spices, and aromatic dishes captivating the palates of a broad spectrum of individuals. The popularity of Indian cuisine among newcomers in the U.S. can be attributed to several factors, including its cultural diversity, health-conscious appeal, and the increasing availability of authentic ingredients and restaurants across the country.

Reason Behind Popularity Of Indian Food

One of the primary reasons for the popularity of Indian cuisine is its rich diversity. India is a vast country with many diverse cultures, each contributing distinct culinary traditions. Newcomer from different regions of India brings their unique recipes, cooking styles, and flavors, resulting in a rich tapestry of dishes.

Whether it’s the savory curries of North India, the spicy flavors of the South, or the aromatic dishes from the coastal regions, the variety of Indian cuisine caters to a wide range of tastes, satisfying diverse preferences among the Newcomer population.

Moreover, Indian cuisine’s use of spices and herbs not only adds a burst of flavor but also offers various health benefits. Many spices commonly used in Indian cooking, such as turmeric, cumin, and coriander, are known for their antioxidant and anti-inflammatory properties. These aspects have resonated with health-conscious individuals among the Newcomer population, contributing to the cuisine’s popularity as a flavorful and potentially healthful option.

The availability of authentic ingredients and spices has also played a pivotal role in the increased popularity of Indian cuisine. Over the years, the accessibility of speciality Indian grocery stores across the United States has made it easier for newcomers to find essential ingredients to recreate authentic Indian dishes at home.

This availability has empowered individuals to cook traditional meals, preserve their cultural heritage, and share it with friends, family, and the broader community.

Rise Of Indian Food Lovers

The rise in Indian restaurants across the U.S. has significantly contributed to the popularity of Indian cuisine. These establishments offer various dishes, from classic favorites like chicken tikka masala and biryani to regional specialties that cater to various tastes. The restaurants not only serve the Indian Newcomer community but also attract a diverse clientele, including Americans eager to explore and appreciate the flavors of Indian cuisine.

The popularity of Indian cuisine has also been bolstered by cultural events, food festivals, and cooking shows that highlight the diversity and richness of Indian dishes. Events celebrating Indian culture, such as Diwali or Holi festivals, often feature an array of traditional Indian foods, exposing a broader audience to the vibrant and diverse culinary heritage.

To summarize, the growing popularity of Indian cuisine among newcomers in the United States can be attributed to its diverse flavors, health-conscious appeal, the availability of authentic ingredients, the proliferation of Indian restaurants, and the celebration of its cultural richness at various events. The cuisine’s ability to cater to a wide range of tastes and preferences has made it a beloved culinary choice not only for the Indian Newcomer community but also for a broader audience eager to explore and savor India’s delightful and diverse flavors.

Top 20 Indian Food Brands For Newcomers In The United States


Lay’s, a globally recognized snack brand, offers a wide array of potato chips with diverse flavors. Known for its crispy texture and innovative tastes, Lay’s has become a household favorite. From classic flavors like Original to unique varieties like Masala and Cream & Onion, their chips cater to a spectrum of snack preferences, delighting consumers worldwide. It has become a household favorite!


A prominent Indian food brand, it specializes in authentic dairy products and ready-to-eat meals. Renowned for its premium-quality paneer, ghee, and flavorful Indian dishes, Nanak caters to those seeking traditional taste and convenience, embodying rich cultural heritage in every product and delighting consumers with genuine flavors.


Haldiram’s, a leading Indian food brand, is celebrated for its diverse range of savory snacks, sweets, and ready-to-eat meals.

Renowned globally, it offers an extensive selection of traditional Indian delicacies like Bhujia and Samosas and delectable sweets such as Rasgullas and Gulab jamun. Known for quality ingredients and authentic flavors, Haldiram’s has gained immense popularity, catering to the cravings of those seeking the true essence of Indian cuisine


Maggi, a famous brand known for its instant noodles, has gained worldwide recognition. Debuting in the 19th century, it revolutionized quick meal options. The distinctive flavoring sachet and its unique noodle texture make it a household favorite. Initially created by Julius Maggi, the brand evolved under Nestlé, offering various flavors and product lines that cater to diverse tastes globally.

It’s revered for its convenience, affordability, and versatile cooking possibilities, becoming a staple in many cultures and an emblem of fast, tasty meals.

Desi Natural

Desi Natural is a popular Indian yogurt brand known for its rich, creamy yogurt products. It embraces traditional preparation methods, using pure, natural ingredients and live probiotic cultures. Desi Natural is committed to authenticity and flavor and offers a range of delicious yogurt options that cater to diverse culinary preferences.


Shree, an esteemed Indian food brand, offers diverse, authentic culinary delights. Renowned for its quality spices, ready-to-cook meals, and condiments, Shree captures the essence of traditional Indian flavors.

Emphasizing purity and taste, the brand’s products cater to those seeking genuine, convenient, and delicious culinary experiences.


Arya, a renowned Indian food brand, offers an array of authentic spices, condiments, and ready-to-cook mixes. Known for its premium quality, Arya products capture the essence of Indian cuisine, delighting palates worldwide.

With a rich heritage and commitment to traditional flavors, Arya continues to elevate culinary experiences with its diverse, aromatic range.


Balaji, a renowned food brand, captivates taste buds with an exquisite array of delectable snacks and culinary delights. Known for its commitment to quality and innovation, Balaji offers various savory treats, from crispy potato chips to spicy Namkeens, meeting varied palates. Their dedication to premium ingredients and stringent quality control ensures consistently satisfying flavors.

Embracing tradition while embracing modern tastes, Balaji’s delectable offerings have solidified its position as a household favorite, delivering deliciousness in every bite.

Uncle Chips

Uncle Chips, an iconic snack brand, has been a beloved household name, offering a delightful range of crispy potato chips. Renowned for its flavorful, thinly sliced, and perfectly seasoned chips, Uncle Chips continues to charm snack enthusiasts with its timeless taste. Each bite exudes a satisfying crunch and a burst of savory goodness. With a legacy of trust and taste, Uncle Chips remains a go-to choice for those seeking classic, crispy indulgence, making snacking moments truly enjoyable and memorable.


Britannia, a celebrated food brand, crafts a wide array of delectable baked goods. From biscuits to bread, their products combine quality and taste.

With a decades-long legacy, Britannia continues to win hearts by offering delightful, wholesome treats that resonate with every generation.


Deep, an esteemed Indian food brand enriches culinary experiences with diverse, authentic ethnic delights. Renowned for its frozen foods, spices, and ready-to-eat meals, Deep captures the essence of Indian flavors.

From Samosas to Paneer, their range caters to diverse palates, ensuring a taste of traditional Indian cuisine worldwide. Upholding quality and authenticity, Deep’s commitment to preserving the rich heritage of Indian food remains evident in every aromatic spice and flavorful bite, redefining convenience without compromising taste.


Parle, an iconic Indian company, has a rich legacy in the food industry. Renowned for its biscuits, the brand offers many treats, from the beloved Parle-G to Monaco and KrackJack. Established in 1929, Parle has become a household name, catering to diverse tastes with innovative flavors and affordable snacks.

Its enduring presence reflects the cultural fabric of India, symbolizing nostalgia and comfort. Parle’s commitment to quality and taste has solidified its position as a leading manufacturer, resonating with generations nationwide.

MTR Foods

MTR Foods, a prominent Indian food company, is celebrated for its authentic ready-to-eat meals, spices, and instant mixes. Founded in 1924, it embodies tradition and taste, offering a wide range of flavorful products that resonate with Indian culinary heritage, catering to modern convenience without compromising on authentic flavors.


Rajbhog, an esteemed food brand, tantalizes taste buds with authentic Indian flavors. Renowned for delectable sweets, snacks, and ready-to-eat meals, it offers a diverse range of products crafted with quality ingredients.

Embracing traditional recipes, Rajbhog satisfies cravings for rich, aromatic, and delectable Indian cuisine, delighting food enthusiasts worldwide.


Amul, India’s pride, symbolizes a dairy revolution. Established in 1946, this cooperative has redefined dairy products, offering a vast range of milk, butter, cheese, and more. Known for its catchy advertisements featuring the Amul girl, it is a household name, celebrating quality, innovation, and social empowerment nationwide.


MDH, an iconic spice brand, was founded in India in 1919. It has consistently delivered a flavorful array of spices and blends, enhancing culinary experiences worldwide. Renowned for its aromatic masalas and spices, MDH has become a household name, promising authenticity, quality, and a taste of India in every dish.


Gits, a renowned food brand, has offered convenient and authentic Indian food solutions since 1963. Specializing in ready-to-cook and ready-to-eat meals, its diverse range includes delicious mixes, desserts, and snacks.

Known for preserving traditional flavors and ease of preparation, Gits caters to global taste buds seeking quick, genuine Indian cuisine experiences.

24 Mantra

24 Mantra, an organic food brand, pioneers sustainable farming practices, providing a wide range of organic products since its inception. It combines natural cultivation methods and offers grains, spices, snacks, and more.

Committed to health and eco-friendliness, 24 Mantra caters to consumers seeking high-quality, chemical-free organic food.


As an emerging Indian food brand, Aara showcases various traditional delicacies and modern flavors. With a focus on quality ingredients, Aara offers a diverse range of snacks, spices, and ready-to-cook meals. Embracing heritage while innovating, it tantalizes palates, reflecting the rich tapestry of India’s culinary diversity.


Vadilal, a pioneer in the Indian ice cream industry since 1907, delights taste buds with many delectable frozen treats. Renowned for its wide array of flavors, from classic favorites to innovative creations, Vadilal remains a household name. Beyond ice cream, the brand offers frozen snacks and ready-to-eat food items.

With a legacy of quality, taste, and innovation, Vadilal continues to bring joy to millions through its diverse frozen delights.


In conclusion, these 20 Indian food brands serve as beacons of familiarity and authenticity for newcomers in the United States, offering a taste of home while embracing diverse culinary desires. From spices to ready-to-eat meals, snacks, and dairy products, these brands not only cater to nostalgic cravings but also introduce the vibrant flavors of India to a broader audience. 

Their quality, tradition, and innovation bridge the gap, making them essential choices for anyone seeking an authentic Indian culinary experience in their new home. Don’t forget to check out the Kesar Grocery website to buy any of the listed brand’s food items. We have the ideal rates!

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